Press Room

A team from Architectonic Bronze enterprise maintained contacts with business experts from fifteen countries at the IMEX 2016, the largest fair of International Business Spain. The I+D Director, Pablo Mellado, and the Communication and Marketing Responsible, Inmaculada Ramos, attended this meeting professional held in Madrid on 6 and 7 April. The aim of these meetings was to introduce these innovative bronze surfaces, developed at the University of Almería, in foreign markets.

Members from Architectonic Bronze interview with Rusbáltika, a consultant company specialized in Eastern Europe.

Internationalization representatives of official bodies from countries like the United States, United Arab Emirates, Russia and Belgium had the opportunity to meet several proposals designed by Architectonic Bronze in collaboration with the prestigious studio Ferrer Architects. These projects where architectonic bronze is used as a material for building’s envelope are: The Golden Mega-Football Ball FIFA World Cup Qatar 2022 and Pyramid as examples of large sculptural buildings realized in bronze for the first time. Another proposal in IMEX 2016 integrates the design of several luxury homes.

Those interviewed at the IMEX could see personally, through a product sample, the artistic and differential value provided by Architectonic Bronze to each project (given its beauty, color and sense of movement), coupled with its versatility in architecture from the lightness of the material itself. The fairgoers agreed on as a fortress that is a sustainable material because it is made from recycled raw materials, as in the case of naval propellers.

IMEX 2016.
Meetings area with representatives from the countries present at the Fair.

In a globalized world in constant evolution, the unique surfaces as Architectonic Bronze respond to the demands of today’s market that requires innovative materials with its own identity that define new forms and concepts. Thus, fairs such as IMEX 2016 become an ideal showcase to show the world the result of the work of a team of researchers from the University of Almería who, after a decade of study, have developed a unique material with exceptional features and qualities, and offering countless possibilities in construction and interior design.

The IMEX’s (Exterior Impulsion) primary aim is to encourage the exterior business of little and medium spanish enterprises and international inversion by means of interviews with commercial, financial and legal experts from sixty-one countries. In the fourteenth edition, the strong presence of commercial and economic counsellors of the embassies from more than thirty countries was highlighted. According to the organization, more than three thousand participants consolidate the fair as the largest fair of international business.